Winning the Home Selling Game: How to Make Your Property Stand Out

The Creampuff Principle

Multiple offers are making a comeback in many areas, and as a buyer or seller, it’s crucial to adjust your strategy to handle the increased competition. One interesting phenomenon I’ve noticed, which someone aptly called the Creampuff Principle, goes like this:

• Wednesday-Friday Morning: Many new listings hit the market.
• Thursday-Monday: There’s a flurry of showings, pre-inspections, and interest.
• Monday-Wednesday: Offers are reviewed.
• Next Week: The process starts over, but not all homes from the previous week sell. Why? The Creampuff Principle!

What is the Creampuff Principle?

Imagine five similar 3-bedroom homes are listed in a week. One of these homes stands out because it’s the most move-in ready – it’s the creampuff. This home has great curb appeal, is super clean, has updated features like new paint and flooring, a well-staged backyard, and a pre-inspection report with issues already fixed. The listing agent has provided detailed information and documentation about the home. This home attracts multiple strong offers quickly.

But what about the other four homes? They might get less attention or offers, as buyers focus on the creampuff first. The remaining homes may only get attention from buyers who missed out on the creampuff.

Getting Your Home to Creampuff Status

Pre-Inspection:

• Why It Matters: Having a pre-inspection before listing can uncover and address issues that might arise during a buyer’s inspection. Documenting the fixes can reassure buyers that the home is in good repair.
• What to Do: Get the issues fixed, and provide the inspection report, invoices, and receipts to potential buyers.

Updates:

• Necessary vs. Nice-to-Have: While fully updated kitchens and bathrooms aren’t always essential, you want the home to feel functional and well-maintained.
• Focus on Key Areas: Ensure cabinetry is in good condition, floors are clean and intact, walls are freshly painted, windows are functional, and hardware like doorknobs and switchplates are matching and in good condition.

By following these steps, you can make your home the creampuff that buyers are eager to make offers on.